Today, the world of applications is a sea of business opportunities. However, buying an app can be challenging, especially when you don't have a solid background in software and digital business. To avoid scams and make informed decisions, it is essential to understand certain key aspects.
1. Know the Software
Understanding the technology behind the app you're buying is vital to making sure you're making a good investment. Here are some key points to consider:
Programming language
Check the programming language used to develop the app. The most common languages are Swift and Objective-C for iOS, and Java or Kotlin for Android. The choice of language may affect the ease of maintaining and improving the app in the future. Choosing a hybrid language (React Native) can be a great option to save when launching an app for Android and IOS, since it can be adapted for these two operating systems.
Source code
Make sure you have access to the source code. Without it, you won't be able to make improvements or fix problems after purchase. In the case of Bitproy, if you don't buy the source code, you can make updates to your app by contracting support for hours of work.
dependencies
Investigate whether the app depends on third-party libraries or services. These dependencies may incur additional costs and may affect the functionality of the application if they are not kept up to date. For example: If your app uses Google geolocation services, the costs are billed by the number of interactions with the map. In the case of Google, the costs are very low, but it must be taken into account. In a tracking module that updates your location every second (For example: The map where you see a taxi approaching your location in an app), many more interactions will be made than in one that updates the location every 4 seconds.
Requirements
When requesting a quote for your app, it is very important that you know exactly what you want to develop, or at least what is most relevant. This helps the developer house to give a more accurate price for your application. For developers, details are very important, in the design process you will be able to comment on your idea of the app, but the central axes of your digital business must be detailed by you so that they can become the app of your dreams.
2. Understand Digital Business
The success of an application depends not only on its technology, but also on its business model. Here are some things to keep in mind:
Revenue Model
Take a close look at how the app generates revenue. Is it through in-app purchases, subscriptions, advertising, direct sales, etc.? Verify that the revenue model is sustainable and has growth potential.
Analytics
Request information about application analytics. Data about user acquisition, retention, conversion rates, etc. can help you better understand app performance. You can request this as part of a report that you can download from your administrative website when you list your app.
Competence
Study the competition. What other apps offer similar services? How does the app you're buying compare to them in terms of features, price, and popularity?
3. Conditions of Sale
Post-Sale Support
It is common for technical problems or questions to arise after the sale. Make sure the agreement includes some form of post-sale support.
Buying an app can be a great investment, but only if it's done wisely. By understanding these aspects of software and digital business, you will be better equipped to make a safe and successful purchase.
