Mobile apps have become an essential tool for all forms of business, companies, and industries. According to a study by Statista (2021), there are more than 3.5 billion smartphone users worldwide and the number is expected to increase in the near future. In fact, it is expected that by 2023, more than 90% of the world's population will have a smartphone (eMarketer, 2020).
1. Increased Visibility
Mobile apps offer unprecedented visibility for businesses. According to TechJury (2020), the average user spends more than 3 hours a day on their mobile device, and more than 80% of that time is spent on apps. By having a mobile application, companies have the opportunity to be in constant contact with their customers, increasing their visibility and brand awareness.
2. Improved Customer Experience
With mobile apps, businesses can significantly improve the customer experience. According to a Salesforce report (2020), 70% of customers indicate that connected technology has made their lives easier. Apps allow customers to access services and products with a single click, and can offer personalization and convenience, ultimately improving customer satisfaction.
3. Increase in Sales
Mobile apps can also be an effective tool to increase sales. According to App Annie (2021), eCommerce apps have experienced 20% year-over-year growth. By providing a quick and easy checkout process, apps can drive more sales and increase revenue.
4. Improvement of Operational Efficiency
In terms of internal operations, mobile applications can also be very beneficial. According to an Accenture report (2021), companies that have implemented mobile applications in their operations have experienced improvements in efficiency and productivity.
5. Accurate Data Collection
Mobile apps allow companies to collect accurate user data, which can be used to improve products and services, and to create more effective marketing strategies. According to a McKinsey (2020) study, data-driven companies are 23 times more likely to outperform their competitors in terms of customer acquisition.
In conclusion, mobile applications are a crucial tool for business in today's digital age. They provide numerous benefits, from improving visibility and customer experience, to increasing sales and operational efficiency. As the world becomes increasingly digital, mobile apps are likely to become even more essential for businesses of all shapes and sizes.
Sources:
- Statistics, 2021
- eMarketers, 2020
- TechJury, 2020
- Salesforce, 2020
- App Annie, 2021
- Accenture, 2021
- McKinsey, 2020
